Our Privacy Policy

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Last updated: 03/03/2025

Introduction

This Privacy Policy for Blackbird Collectables (‘we’, ‘us’, or ‘our’) describes how and why we might access, collect, store, use and/or share (‘process’) your personal information when you use our website www.blackbirdcollectables.co.uk (‘services’). Services may include any data you may provide through this website when you create an account, sign up to our emailing list, purchase a product or service, take part in a competition or provide a review. It also outlines your rights and how the law protects you.

At Blackbird Collectables, we are committed to protecting your privacy and security. We take our responsibilities seriously in relation to the processing and security of your personal data.

Questions or concerns? Reading this Privacy Policy will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices outlined in this policy, please refrain from using our services. If you have any questions, please email privacy@blackbirdcollectables.co.uk.

CONTROLLER

Blackbird Collectables is the data controller and is responsible for this website. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact privacy@blackbirdcollectables.co.uk.

CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES

We regularly review our privacy policy. This privacy policy was last updated in March 2025.
If there are significant changes to this privacy policy in line with any new GDPR data protection legislation, we will inform our customers via email.  

It is important that the personal data we hold about you is accurate and current. Please let us know if your personal data changes during your relationship with us.

THIRD PARTIES

We always seek to deal with third parties who are GDPR compliant or, in the case of third parties located outside the UK, who have adequate measures in place to safeguard the security of personal data. 

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit. We accept no liability arising for the content or reliability of these third party websites or the data collection and use practices or security measures used by such third parties.

THE DATA WE COLLECT ABOUT YOU

This is information about you that you give us by visiting our website, purchasing products or filling in forms in store or on our website, registering an account, corresponding with us by email, social media platforms or otherwise. It includes information you provide when you use our website or report a problem with our website.

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier, title, date of birth, gender and image.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes payment card details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website, how often you use the website and other performance data. We collect this data by using cookies, server logs and other similar technologies.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback, reviews and survey responses.
• Usage Data includes information about your visit to our website, including the full Uniform Resource Locators (URL), clickstream to, through and from our website (including date and time), products you viewed or searched for, page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not require or collect any Special Categories of Personal Data about you.

IF YOU FAIL TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• where we need to perform the contract we are about to enter into or have entered into with you
• where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests 
• where we need to comply with a legal or regulatory obligation.

Below is a description of the ways we use your personal data, which data we process and the legal basis for each purpose. 

To register you as a new customer:

We collect identity data, contact data, profile data and marketing and communications data. The legal bases for this are performance of a contract and legitimate interests in growing and developing our business.

To provide the products and services, to process and deliver your order(s) using third party providers: 

We collect identity data, contact data, financial data and transactional data. The legal basis for this is performance of a contract.

To manage payments, fees and charges, using third party acquirers where applicable and collect and recover money owed to us: We collect identity data, contact data, profile data and transactional data. The legal bases for this are performance of a contract and legitimate interests in managing our business and recovering debts owed to us.

To manage our relationship with you, to notify you of changes to our terms and/or policies: 

We collect identity data, contact data and profile data. The legal bases for this are compliance with a legal obligation and legitimate interests in growing and developing our business.

To enable you to take part in a prize draw, competition or complete a survey and/or review: 

We collect identity data, contact data, profile data and marketing and communications data. The legal bases for this are that we gather your consent and performance of a contract.

To administer and protect our business (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data): 

We collect usage data, technical data, identity data and contact data. The legal bases for this are legitimate interests in growing and developing our business and compliance with a legal obligation.

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you: 

We collect identity data, contact data, transactional data, technical data, profile data, usage data and marketing and communications data. The legal bases for this are that we gather your consent, legitimate interests in growing and developing our business and to inform our marketing strategy.

To use cookies and data analytics to improve our website, products/services, marketing customer relationships, surveys, and experiences: 

We collect technical data and usage data. The legal bases for this are that we gather your consent, legitimate interests in growing and developing our business and to inform our marketing strategy.

To make suggestions and recommendations about goods or services that may be of interest to you: 

We collect identity data, contact data, transactional data, technical data, usage data, profile data and marketing and communications data. The legal bases for this are that we gather your consent, legitimate interests in growing and developing our business.

To provide you with updates of our latest products and/or other marketing communications: 

We collect identity data, contact data and marketing and communications data. The legal basis for this is that we gather your consent otherwise we will not send you marketing communications.

To provide customer support and respond to your queries and/or provide you with information requested with assistance from our third party service providers: 

We collect identity data, contact data, technical data, usage data, profile data and transactional data. The legal bases for this are performance of a contract and legitimate interests in growing and developing our business.

To identify and prevent fraudulent transactions: 

We collect identity data, contact data, technical data, financial data and transactional data. The legal bases for this are legitimate interests in growing and developing our business and compliance with a legal obligation. 

MARKETING

Where you have given us your consent or if you have previously purchased from us, we may use your information to contact you about products that you have purchased, to tell you about goods and services which we consider may interest you or our offers available. Our marketing communications may be provided to you by email or such other means as we choose. You have a right to object to this use of your information by contacting us at privacy@blackbirdcollectables.co.uk.

You will also be provided with the opportunity to opt out of receiving these marketing communications both at the time that you provide your contact information to us and at any time afterwards by clicking on the relevant link provided in an email or by contacting us at privacy@ blackbirdcollectables.co.uk.

If you tell us that you do not want to receive any further marketing information from us, we will not contact you further for the purpose of marketing. However, we will not necessarily remove your information from our database(s) if it is necessary to retain the information for other non-marketing purposes such as where we need your information for compliance with our legal obligations. Please note that after you opt out of receiving marketing communications from us, it may take a few days to update our records during which time you may continue to receive marketing communications. Furthermore, your withdrawal of consent will not impact the lawfulness of processing based on your consent prior to the withdrawal.

We may also use web beacons in marketing emails sent to customers who have opted into our customer database. If you receive the HTML formatted version of our emails and your email is configured to download images, or the plain text version, a record of whether you open or click on the email or panels within the email is saved via your email address. This information may be used in aggregated form to allow us to understand the effectiveness of our emails. We may also use the information to publish more relevant content or to unsubscribe recipients who have not opened our emails for a certain period of time.

Third-Party Marketing

We will get your express opt-in consent before we share your personal data with any company outside the Blackbird Collectables company for marketing purposes.

COOKIES

This website uses cookies. Cookies are small text files which are stored by your browser on your computer or device and are normally used to gather statistical information and to analyse trends of use or access to a website. We use cookies to collect such information as IP addresses, type of operating system, browser type, browser language, the history of queries, data concerning shows of advertising messages and users’ clicks on them. 

Cookies may be used to save your personal preferences so you do not have to re-enter them each time you access our website. We also place cookies on your device when you interact with website technologies from third party providers, such as scripts, pixels and tags, which we integrate on our website for advertising purposes. For more information about the cookies we use, please see our cookie policy.

CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

DISCLOSURES OF YOUR PERSONAL DATA

We may disclose your information to third parties if you consent to us doing so as well as in the following circumstances:

You agree that we have the right to share your personal information with the following recipients or categories of recipients:

Selected third parties including:

• business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you in relation to the provision of goods and/or services;
• government agencies, authorities or departments for the purposes of complying with any security requirements or legal obligations;
• analytics and search engine providers that assist us in the improvement and optimisation of our website.

We will disclose your information to third party recipients:

• if we are under a duty to disclose or share your personal data in order to comply with any law, legal obligation or court order, or in order to enforce rights under the UK GDPR or other agreements; and
• to protect our rights, property or safety and of our customers, or others. This includes exchanging information with other companies and organisations for the maintenance and security of our website and our business.

INTERNATIONAL TRANSFERS

Personal data may be shared and/or transferred to our trusted partners and service providers who operate or maintain their servers outside of the UK, where the privacy and data protection laws may not be as protective as those in the UK. This is only for the purposes of providing, and to the extent necessary to provide the services to you. There are special requirements set out under Chapter V of the GDPR (with which we would comply) to regulate such data transfers and ensure that adequate security measures are in place to safeguard and maintain the integrity of your personal data on transfer.

DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator or supervisory authority of a breach where we are legally required to do so.

HOW LONG WILL YOU USE MY PERSONAL DATA FOR?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. This means that the period of time for which we store your personal data may depend on the type of data we hold.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. This may vary according to legal requirements and other regulatory requirements in a particular country. Details of retention periods for different aspects of your personal data are available upon request by emailing privacy@blackbirdcollectables.co.uk.

YOUR PERSONAL DATA AND YOUR LEGAL RIGHTS

You have the right to:

• Request access to your personal data (data subject access request). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Any such request should be submitted to us in writing via email to privacy@blackbirdcollectables.co.uk.
• Request correction of the personal data that we hold about you. This enables you to have any data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data. This means you can ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. To do so at any time, please contact us by email at privacy@blackbirdcollectables.co.uk.
• Object to processing of your personal data. This is where we are relying on a legitimate interest (or those of a third party) and you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. To exercise your right to object at any time, please email privacy@blackbirdcollectables.co.uk. Should you object, we will no longer process your personal data for these purposes.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

We are committed to complying with the terms of data protection legislation and to the processing of personal data in a lawful, fair and transparent manner. If, however, you believe that we have not complied with our obligations under data protection legislation, you have the right to lodge a complaint with your national supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority so, please contact us in the first instance.

WHAT WE MAY NEED FROM YOU

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

TIME LIMIT TO RESPOND

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

PERSONAL RIGHTS

The rights described in this section are personal rights and are exercisable only by the individual person (or data subject) concerned.